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Partnership on development of a video content series about diabetes

30 April 2024

The European Association for the Study of Diabetes (EASD) is delighted to announce an exciting partnership with Zinc Media Group, recent winners of the New York Film Festival’s 'Production Company of the Year’ award for a second year in a row. The project, titled ‘Beneath the Surface', is a video content series spotlighting ground-breaking research on diabetes management and prevention.

The series aim to tell human-led stories that delve into Europe's diabetes crisis, shedding light on its origins, challenges, and potential remedies. It will explore the surge in diabetes prevalence, preventive measures, and treatment avenues.

The series is to be shared with EASD members, the wider healthcare professional community, and the public, including patients and their friends and families.

It is scheduled to premiere on World Diabetes Day in November 2024. It will be complemented by a global outreach campaign using a combination of healthcare trade press, social media, and mainstream newsrooms and broadcasters globally.

We are interested in speaking with potential co-promotional partners who would like to hear more and potentially be involved in this initiative. The remit is to ensure that all co-promotional partners have a credible story to tell and would be interested in using Zinc’s expertise to have that story crafted in an emotive and human-led way.

If you would like to find out more about the project, including timelines and budgetary requirements, please contact Adam Harrod, Director of Business Programming, at, or Gurgen Shaybazyan, Head of Business Programming, at